#consumer trust

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Marketing Dive
4 weeks ago
Marketing

LG fuels positivity on social media with 'Optimism your feed' playlist

LG's 'Optimism your feed' campaign aims to increase positivity on social media by curating uplifting content and consulting with experts. [ more ]
Inc.com
1 month ago
Marketing

7 Keys to Inbound Marketing for Growing Your Opportunity

Inbound marketing builds trust and authenticity with customers by pulling them towards your brand. [ more ]
Forbes
1 month ago
Artificial intelligence

Council Post: Will AI Influencers Displace Creators?

Creators will need to focus on unique and personal content as AI advances in generating video content. [ more ]
Fast Company
1 month ago
Marketing

3 practical ways to prioritize sustainability and avoid greenwashing

Consumers struggle to distinguish genuinely sustainable brands due to greenwashing and misleading environmental claims. [ more ]
Boston Condos For Sale Ford Realty
1 month ago
Boston food

Story Of A Boston Beacon Hill Condo Water Leak Boston Condos For Sale Ford Realty

Flex Seal is portrayed as a remarkable product in commercials, potentially offering solutions for water-related issues. [ more ]
Exchangewire
1 month ago
Marketing

impact.com Maintains Momentum with Strong Q1 Results

Brands are turning to partnerships for revenue growth by leveraging consumer trust in recommendations over traditional advertising. [ more ]
Marketing Dive
4 weeks ago
Marketing

LG fuels positivity on social media with 'Optimism your feed' playlist

LG's 'Optimism your feed' campaign aims to increase positivity on social media by curating uplifting content and consulting with experts. [ more ]
Inc.com
1 month ago
Marketing

7 Keys to Inbound Marketing for Growing Your Opportunity

Inbound marketing builds trust and authenticity with customers by pulling them towards your brand. [ more ]
Forbes
1 month ago
Artificial intelligence

Council Post: Will AI Influencers Displace Creators?

Creators will need to focus on unique and personal content as AI advances in generating video content. [ more ]
Fast Company
1 month ago
Marketing

3 practical ways to prioritize sustainability and avoid greenwashing

Consumers struggle to distinguish genuinely sustainable brands due to greenwashing and misleading environmental claims. [ more ]
Boston Condos For Sale Ford Realty
1 month ago
Boston food

Story Of A Boston Beacon Hill Condo Water Leak Boston Condos For Sale Ford Realty

Flex Seal is portrayed as a remarkable product in commercials, potentially offering solutions for water-related issues. [ more ]
Exchangewire
1 month ago
Marketing

impact.com Maintains Momentum with Strong Q1 Results

Brands are turning to partnerships for revenue growth by leveraging consumer trust in recommendations over traditional advertising. [ more ]
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The Drum
6 months ago
Marketing

An ethical data framework creates a 'rock solid foundation' to build out AI principles

Creating an ethical framework for data is crucial for the AI-driven future of the advertising industry.
Transparency and respect for people's privacy are essential for rebuilding consumer trust and strengthening customer connections. [ more ]
The Drum
6 months ago
Online marketing

An ethical data framework creates a 'rock solid foundation' to build out AI principles

Creating an ethical framework for data is crucial for the AI-driven future of the advertising industry.
Transparency and respect for people's privacy are essential for rebuilding consumer trust and strengthening customer connections. [ more ]
Adweek
7 months ago
Marketing

What Brands Need to Know About Creator Marketing in 2024

The creator economy is estimated to be worth $21 billion and is becoming a critical component of brand building.
Brands are increasingly investing in creators, with 92% planning to increase their spending on creators in 2024.
Consumers trust creators when making purchasing decisions, with a majority turning to creators over social media ads and celebrities. [ more ]
PR Daily
7 months ago
Marketing

The Daily Scoop: A crackdown is coming on fake reviews - PR Daily

Government and tech companies are taking action to combat fake reviews on platforms like Google and Yelp.
The Federal Trade Commission proposed a rule to punish businesses for buying or selling fake reviews, and online platforms like Amazon and Expedia announced a coalition to combat review fraud. [ more ]
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